NOOPII BRAND IDENTITY
Noopii:
Created by Nature
OVERVIEW
Noopii is an award winning New Zealand based, social enterprise business, started by two hard working mums who saw a gap in the market for an affordable, premium and eco conscious nappy option.
Noopii offers parents well designed and performance driven products that are better for their families and kinder to the planet.
BRANDING SCOPE
All branding and design by Ima Creative.
Branding Identity
Brand Strategy
Packaging
Illustration
Print Collateral
Textile & Pattern design
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Noopii disposable nappies are made from 70% susainable and renewable materials and contain New Zealand Manuka Hydrosol, a naturally antibacterial compound that helps to prevent nappy rash. They’re made with organic cotton, are super soft, breathable, hypoallergenic and free from fragrance, chemicals, latex and lotions. In addition, they’re proven to be leak proof for up to 12 hours. A sustainable, performance driven option for parents.
Noopii exists to have a positive impact on the environment by reducing plastic going into landfills, off-setting their carbon footprint by supporting tree planting and contributing funds to reforestation and species recovery programmes. For every pack purchased, a percentage of profits goes towards the Trees That Count programme, helping to restore forests through native tree purchases and plantings across New Zealand.Noopii a full brand identity rollout, consisting of a logo, colour ways, packaging design, illustrations and pattern design, website design, social media and creative strategy, copywriting, advertising, print collateral and overall creative direction.
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2022:
Best of Category in the Dieline Awards, United States.
2021:
Good Design Award, Australian Good Design Awards, Australia.
2020:
Silver & Bronze, Best Design Awards, New Zealand. -
2023:
Animal Logo. Trademarks & Symbols compiled by Counter-Print. Counter-Print books, United Kingdom. -
Photography Credits:
Page Hodson
Rachel McKenna