HERBA BRAND AND PACKAGING DESIGN
Herba
OVERVIEW
Herba, a self-initiated brief for a plant-based hair care brand. Herba aims to do more with less. Made with 100% natural products, vegan, free from parabens and phthalates and biodegradable, Herba hair products are better for your hair and the environment.
Designed for every hair type; the Herba range offers shampoos, conditioner, shampoo bars, nourishing oils and masques for wavy, curly, thick, straight or colour-treated hair.
BRANDING SCOPE
Brand Identity Design
Brand Mark Design
Illustration
Packaging Design
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As a feminine centred brand, a soft palette and a hand drawn aesthetic was used to appeal to the brand’s customer. Each product features a different ‘Plant Lady’, an illustrated woman with plant themed hair to visually communicate the product’s different benefits for each intended hair type.
All Herba packaging is made from sustainable sources and is either compostable (carboard, paper) or recyclable (glass, aluminium), to meet the brand’s ‘zero waste’ promise.
