Along with the release of Sam’s music for Waves Rush In, Sam requested an illustrated cover design for each track, overall album cover and brandmark to give his music a visual representation and brand identity.

After listening to each track, the collaboration between music and visuals began. Each song is illustrated to visually convey the lyrics and feel of the music. To create cohesion across the covers, the same simple linear illustration style was employed, as well as a calm but contrasting colour palette, reminiscent of warm sandy beaches - linking the theme of the ocean to the aesthetic. 

Each cover design is broken down from a full illustration; to a circular design to an icon. These designs are used across music streaming platforms, animations, videos, printed on merch and feature across the website.