ALIGN STUDIOS REBRAND

Align Studios

Based in Queenstown, New Zealand, Align Studios offers a fresh and unique approach to wellness and functional movement.

Their state-of-the-art studio is a modern sanctuary, equipped with premium Merithew Pilates equipment and offers a variety of open-level classes, including Barre, Pilates (Mat & reformer), SOMA Breathwork, Restorative Stretch, Fitness Circuit, and Yogalates. To ensure wellness and relaxation as well as exercise, the studio also has an infrared sauna and massage, chiropractic and acupuncture therapies.

OVERVIEW

BRANDING SCOPE

Branding Identity
Brand Strategy
Illustration
Print Collateral

Align requested a rebrand that brought ‘fun and fizz’ to the visual identity, with a dash of 70’s fitness nostalgia. A purposeful shift away from the overused ‘zen and neutrals’ of other pilates studios, Align’s rebrand needed to be full of energy, just like their instructors and classes. A strong wordmark, bold colours and a nod to 70’s design aesthetics with playful illustrations are employed across the identity.