PASO BRAND IDENTITY
Paso CBD
Paso is a cannabis brand for people who want to take a step back, relax and regain balance.
Their products contain CBD (Cannabidiol an extract from Cannabis without the THC) the laid back, legal bit of cannabis that doesn’t get you high, but aids relaxation and focus.
CBD is an alternative treatment for some people who suffer from chronic pain, anxiety and sleep or movement disorders.
OVERVIEW
BRANDING SCOPE
Brand Identity Design
Illustration
Packaging Design
Web assets
-
Paso requested an illustrated logo that encompassed the feeling of wellbeing and balance, with a connection to the earth. The inspiration for the Paso Woman comes from stories of ancient Mayan and Aztec tribes who grew and traded Cannabis. Female healers (sometimes referred to as witch doctors) travelled through Mexico, healing ailments and providing pain relief with their Cannabis treatments. The brand mark and illustrated elements are used across packaging, web and digital design, accompanied by a serene but rich palette.
-
2021:
New Retro. Graphics & Logos made in Retro Style. Limited Release, 20th Anniversary Edition. Viction Workshops LTD, Hong Kong.
2023:
Packaged For Life. Chocolate. Packaging Design for Everday Objects. Viction Workshops LTD, Hong Kong. -
Branding designed under the creative direction of Beach Studio.
Photography credits: Perry Graham.
